Saturday 28 February 2015

My Copywriting Secrets For Business Explosion



















Maria was a copywriter for Mark Joyner and 
she has incredible insight about creating copy that sells. 

I'll review one chapter from the email marketing section of 
her book. You can immediately put these tips into action when 
you write your next email and you will boost your response. 


Seven Elements to Emails that Sell 

1. The Subject Line 

Yes, I know, you know, how important the subject line is to 
getting your email opened. But Maria has some insight you'll 
want to apply to the next email subject line you write. 

Do this quick exercise. Go back to your email inbox, check 
your email. Look over the messages. 

What message do you want to open? How did you decide on 
that message? 

Most likely you scanned the subject lines and picked out the 
one's that looked interesting. Next, I'll bet you glanced at the 
"From" address to see if it looked like it was from a person 
you recognized or a spammer. If it looked legit, than that was 
the message you clicked. 

So what subject line grabbed your attention? 

I'll bet it sounded personal. 

Maria explains that one key to getting emails opened is to be 
personal. No, this does not mean personalizing the subject line 
with the recipient's first name. 

Rather it means writing a subject line you might write to a 
friend, colleague, relative. Emails that look to be personal
rather than commercial, get opened first.
 

Here are 3 tips to give your subject lines a personal friendly tone: 

a. Use words that make a reader curious so they'll open your 
email to find out more. Try out these 

* This 
* Here 
* About your 

b. Include a dot, dot, dot at the end of your subject line. This 
technique encourages a reader to want to know more. It also 
works to make a reader curious to open the email to find out 
the rest of your headline. 

c. Write an incomplete thought. Again, a partial thought 
makes makes a reader curious. As a result they'll open the 
email to read more. 

An essential point to remember with these techniques is to 
avoid deception. Once you get a reader to open your message 
be sure the rest of your email relates to the topic you raised in 
your subject line. 

2. The Email Intro 

Now that you've gotten the reader to open your email. You 
have to get them to read the rest of your message. And it's 
your first sentence that makes or breaks you. 

The key again is to be personal. When you write your email, 
write it to a friend. Have a picture of the friend in mind and 
write as though you're talking to her and only her. 

A good strategy is to start by saying hello and mention what's 
going on with you. Remember email is a relationship building 
marketing tool. So use it to build relationships. When you talk 
briefly about yourself, your readers come to know and like 
you. When your readers like you they'll read your emails and 
they''ll be more likely to buy from you. 

3. Be Focused 

You're busy and so are your readers. So keep your messages 
brief. Put the most important information at the beginning of your emails. Keep the notices about subscribing /leaving, etc 
at the bottom. 

Remember, MECLABS has found that readers spend only 15-20 
seconds on each email they open so you want the first screen 
of your email to count. Put your most important marketing 
message there and/or list powerful benefits that will entice the 
reader to read more. 

4. Single Goal 

Your email should have only one message with one goal. 
What is the one end result you want to achieve from the 
recipient? Is it to click on a link? Send for a free report? 

Make sure your message sticks to achieving that one goal. 
Leave out multiple links to various offerings. Don't include 
multiple messages and/or articles. The more you put into your 
email the more distracted the reader will become. Stay focused 
on your one goal and you'll achieve the best results. 

Maria provides a great tactic on how to have only one message 
in your email. She recommends before you begin, write out 3 
words that summarize your message. Keep your message 
focused on conveying the meaning of those 3 words and don't 
stray! 

5. Give Back 

You have to be sure to thank your reader for opening up and 
reading your message. 

How do you do this? 

Provide a valuable commodity to the reader in exchange for 
the attention she paid to your email. You could provide a free 
one page report, a short video or a useful resource. Other 
possibilities are to include a discount or coupon or special 
offer. Give back value to the reader and they'll reward you 
with their business. 

6. What's In It For Me! 

Don't forget to write about the benefits of taking advantage of 
your offer. Yes, you're providing a valuable offer and the 
reasons for taking advantage of the offer may seem obvious to 
you. But remember it's benefits that sell. You have to 
demonstrate to the reader why the offer will be so helpful to 
her. So tell the reader what's in it for her. 

7. Act Now 

You've shared your great offer and explained how the offer 
will make her life so much more enjoyable. Now you need to 
tell her exactly what to do next to get the offer. Don't just 
assume she'll click the link or send an email to the email 
address you've listed. 

Spell it out. Tell her to click on the link below today to take 
advantage of the deal! 

--- 

Put these tips to work in the next email you write and I'll bet 
they work for you. If you want more terrific information on 
how to improve your online sales, I encourage you to get and 
read Maria's book, Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy" 



P.S. You need to have the right 'vehicle' to create time freedom.
Here's my #1 recommendation < 


Quote for today:
"Every artist was first an amateur." - Ralph Waldo Emerson



Cred:DEMC E-Magazine

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