Maria was a copywriter for Mark Joyner and
she has incredible insight about creating copy that sells.
I'll review one chapter from the email marketing section of
her book. You can immediately put these tips into action when
you write your next email and you will boost your response.
Seven Elements to Emails that Sell
1. The Subject Line
Yes, I know, you know, how important the subject line is to
getting your email opened. But Maria has some insight you'll
want to apply to the next email subject line you write.
Do this quick exercise. Go back to your email inbox, check
your email. Look over the messages.
What message do you want to open? How did you decide on
that message?
Most likely you scanned the subject lines and picked out the
one's that looked interesting. Next, I'll bet you glanced at the
"From" address to see if it looked like it was from a person
you recognized or a spammer. If it looked legit, than that was
the message you clicked.
So what subject line grabbed your attention?
I'll bet it sounded personal.
Maria explains that one key to getting emails opened is to be
personal. No, this does not mean personalizing the subject line
with the recipient's first name.
Rather it means writing a subject line you might write to a
friend, colleague, relative. Emails that look to be personal
rather than commercial, get opened first.
Here are 3 tips to give your subject lines a personal friendly tone:
a. Use words that make a reader curious so they'll open your
email to find out more. Try out these
* This
* Here
* About your
b. Include a dot, dot, dot at the end of your subject line. This
technique encourages a reader to want to know more. It also
works to make a reader curious to open the email to find out
the rest of your headline.
c. Write an incomplete thought. Again, a partial thought
makes makes a reader curious. As a result they'll open the
email to read more.
An essential point to remember with these techniques is to
avoid deception. Once you get a reader to open your message
be sure the rest of your email relates to the topic you raised in
your subject line.
2. The Email Intro
Now that you've gotten the reader to open your email. You
have to get them to read the rest of your message. And it's
your first sentence that makes or breaks you.
The key again is to be personal. When you write your email,
write it to a friend. Have a picture of the friend in mind and
write as though you're talking to her and only her.
A good strategy is to start by saying hello and mention what's
going on with you. Remember email is a relationship building
marketing tool. So use it to build relationships. When you talk
briefly about yourself, your readers come to know and like
you. When your readers like you they'll read your emails and
they''ll be more likely to buy from you.
3. Be Focused
brief. Put the most important information at the beginning of your emails. Keep the notices about subscribing /leaving, etc
at the bottom.
Remember, MECLABS has found that readers spend only 15-20
seconds on each email they open so you want the first screen
of your email to count. Put your most important marketing
message there and/or list powerful benefits that will entice the
reader to read more.
4. Single Goal
Your email should have only one message with one goal.
What is the one end result you want to achieve from the
recipient? Is it to click on a link? Send for a free report?
Make sure your message sticks to achieving that one goal.
Leave out multiple links to various offerings. Don't include
multiple messages and/or articles. The more you put into your
email the more distracted the reader will become. Stay focused
on your one goal and you'll achieve the best results.
Maria provides a great tactic on how to have only one message
in your email. She recommends before you begin, write out 3
words that summarize your message. Keep your message
focused on conveying the meaning of those 3 words and don't
stray!
5. Give Back
You have to be sure to thank your reader for opening up and
reading your message.
How do you do this?
Provide a valuable commodity to the reader in exchange for
the attention she paid to your email. You could provide a free
one page report, a short video or a useful resource. Other
possibilities are to include a discount or coupon or special
offer. Give back value to the reader and they'll reward you
with their business.
6. What's In It For Me!
Don't forget to write about the benefits of taking advantage of
your offer. Yes, you're providing a valuable offer and the
reasons for taking advantage of the offer may seem obvious to
you. But remember it's benefits that sell. You have to
demonstrate to the reader why the offer will be so helpful to
her. So tell the reader what's in it for her.
7. Act Now
You've shared your great offer and explained how the offer
will make her life so much more enjoyable. Now you need to
tell her exactly what to do next to get the offer. Don't just
assume she'll click the link or send an email to the email
address you've listed.
Spell it out. Tell her to click on the link below today to take
advantage of the deal!
---
Put these tips to work in the next email you write and I'll bet
they work for you. If you want more terrific information on
how to improve your online sales, I encourage you to get and
read Maria's book, Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy"
P.S. You need to have the right 'vehicle' to create time freedom.
Here's my #1 recommendation <
Quote for today:
"Every artist was first an amateur." - Ralph Waldo EmersonCred:DEMC E-Magazine
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