My Copywriting Secrets For Business Explosion

Maria was a copywriter for Mark Joyner and 
she has incredible insight about creating copy that sells. 

I'll review one chapter from the email marketing section of 
her book. You can immediately put these tips into action when 
you write your next email and you will boost your response. 

Seven Elements to Emails that Sell 

1. The Subject Line 

Yes, I know, you know, how important the subject line is to 
getting your email opened. But Maria has some insight you'll 
want to apply to the next email subject line you write. 

Do this quick exercise. Go back to your email inbox, check 
your email. Look over the messages. 

What message do you want to open? How did you decide on 
that message? 

Most likely you scanned the subject lines and picked out the 
one's that looked interesting. Next, I'll bet you glanced at the 
"From" address to see if it looked like it was from a person 
you recognized or a spammer. If it looked legit, than that was 
the message you clicked. 

So what subject line grabbed your attention? 

I'll bet it sounded personal. 

Maria explains that one key to getting emails opened is to be 
personal. No, this does not mean personalizing the subject line 
with the recipient's first name. 

Rather it means writing a subject line you might write to a 
friend, colleague, relative. Emails that look to be personal
rather than commercial, get opened first. 

Here are 3 tips to give your subject lines a personal friendly tone: 

a. Use words that make a reader curious so they'll open your 
email to find out more. Try out these 

* This 
* Here 
* About your 

b. Include a dot, dot, dot at the end of your subject line. This 
technique encourages a reader to want to know more. It also 
works to make a reader curious to open the email to find out 
the rest of your headline. 

c. Write an incomplete thought. Again, a partial thought 
makes makes a reader curious. As a result they'll open the 
email to read more. 

An essential point to remember with these techniques is to 
avoid deception. Once you get a reader to open your message 
be sure the rest of your email relates to the topic you raised in 
your subject line. 

2. The Email Intro 

Now that you've gotten the reader to open your email. You 
have to get them to read the rest of your message. And it's 
your first sentence that makes or breaks you. 

The key again is to be personal. When you write your email, 
write it to a friend. Have a picture of the friend in mind and 
write as though you're talking to her and only her. 

A good strategy is to start by saying hello and mention what's 
going on with you. Remember email is a relationship building 
marketing tool. So use it to build relationships. When you talk 
briefly about yourself, your readers come to know and like 
you. When your readers like you they'll read your emails and 
they''ll be more likely to buy from you. 

3. Be Focused 

You're busy and so are your readers. So keep your messages 
brief. Put the most important information at the beginning of your emails. Keep the notices about subscribing /leaving, etc 
at the bottom. 

Remember, MECLABS has found that readers spend only 15-20 
seconds on each email they open so you want the first screen 
of your email to count. Put your most important marketing 
message there and/or list powerful benefits that will entice the 
reader to read more. 

4. Single Goal 

Your email should have only one message with one goal. 
What is the one end result you want to achieve from the 
recipient? Is it to click on a link? Send for a free report? 

Make sure your message sticks to achieving that one goal. 
Leave out multiple links to various offerings. Don't include 
multiple messages and/or articles. The more you put into your 
email the more distracted the reader will become. Stay focused 
on your one goal and you'll achieve the best results. 

Maria provides a great tactic on how to have only one message 
in your email. She recommends before you begin, write out 3 
words that summarize your message. Keep your message 
focused on conveying the meaning of those 3 words and don't 
stray! 

5. Give Back 

You have to be sure to thank your reader for opening up and 
reading your message. 

How do you do this? 

Provide a valuable commodity to the reader in exchange for 
the attention she paid to your email. You could provide a free 
one page report, a short video or a useful resource. Other 
possibilities are to include a discount or coupon or special 
offer. Give back value to the reader and they'll reward you 
with their business. 

6. What's In It For Me! 

Don't forget to write about the benefits of taking advantage of 
your offer. Yes, you're providing a valuable offer and the 
reasons for taking advantage of the offer may seem obvious to 
you. But remember it's benefits that sell. You have to 
demonstrate to the reader why the offer will be so helpful to 
her. So tell the reader what's in it for her. 

7. Act Now 

You've shared your great offer and explained how the offer 
will make her life so much more enjoyable. Now you need to 
tell her exactly what to do next to get the offer. Don't just 
assume she'll click the link or send an email to the email 
address you've listed. 

Spell it out. Tell her to click on the link below today to take 
advantage of the deal! 

--- 

Put these tips to work in the next email you write and I'll bet 
they work for you. If you want more terrific information on 
how to improve your online sales, I encourage you to get and 
read Maria's book, Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy" 


P.S. You need to have the right 'vehicle' to create time freedom.
Here's my #1 recommendation < 

Quote for today:

"Every artist was first an amateur." - Ralph Waldo Emerson



Cred:DEMC E-Magazine

MOUNTAINS ARE CLIMBED ONE STEP AT A TIME

Everyone who got where they are had to begin where they were. Your opportunity for success is right in front of you.

To attain success or to reach your goal, don’t worry about having all the answers in advance. You just need to have a clear idea of your goal and move toward it.

Don’t procrastinate when faced with a difficult problem. Break your problems into parts and handle one part at a time.

Develop a tendency toward action. You can make something happen today. Break your big plan for success into small steps and take the first step right away.
Success starts with a first step.

Prospecting Made Easy Through Mastering The Art of Copywriting By Eva Namuju

Are you one of those people who are tired of picking up the phone all day talking to your leads.  Are you asking yourself what’s the one thing that can take your business to the next level and still have a life. The reason most of us start working from home is to be independent, build a business and spend quality time with our families. But often times working from home can turn into all day Phone marketing, leaving no time to spend with your family and doing the things you love.

The most attractive thing in Affiliate marketing is not having to pick up the phone all day convincing prospects to join your business. If your working from home you need to learn the one thing that will give you freedom, recruit more people, make more sales without having to pick up the phone. And that’s mastering the art of Copywriting.

You must be asking yourself what is copywriting? Simply put Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. To succeed in this area you have to master the art of the written word. You have to understand the dynamics inside copywriting. Writing is one of the things we do everyday without even paying attention, so it shouldn’t be so hard. You just have to tweak a few things to connect with your audience successfully.

How to Become a great Copywriter.

1. You have to write consistently.

All you have to do is be dedicated to writing something useful everyday to your subscribers. Even if you don’t have subscribers, write blogs, articles send an email to your subscribers. With time if you make an effort to research and write good content, people will be drawn to what you have to say. Practice makes perfect, don’t worry you really don’t have to be perfect. This is cost effective if you don’t have  the money for a big budget. There so many sites to promote your writings for free and drive traffic to your website. And when you start making sales, you will have already practiced to make killer Ads to draw attention.

2. Write your copy the same way that your talk.

When your writing to your audience you have to be open with them. Don’t try to build an image that your not. Your audience needs to feel like they know you. Talk to them the way you would talk to a friend. Don’t use words that you wouldn’t normally use. If you remain true to you, you will write with passion and your audience will feel it in your words. Just be you and make your writing easy to understand. You need to quit trying to be a perfectionist. The most broke people in marketing are those striving for perfection, coz they’re always wasting time trying g to make things peach perfect and never take massive action.

3. Have great Content that Flows Smoothly.

Most people who write good copy, always write small chapters, paragraphs with a few lines and their sentences are always short 9-10 words. Its creates a smooth flow, that is easy to follow. Long sentences and big paragraphs tend to subconsciously exhaust the reader. Make it easy for your readers to consume what you have to say in small chunks without be overcrowded, bored and confused. Always have a catchy heading,  a great opening statement and use bullet points.

4. Make it Interesting and engaging.

You have to capture the attention of your audience by giving them something that they are interested in hearing. Always start with telling them what they should expect to find in your writing. Give them the juicy details step by step and keeping them reading.

However, most marketers tend to write what they think will please the audience. Don’t be afraid to say what you want to say. With marketing you have to be prepared to loose subscribers. Those who are interested will stay and those who are not will leave saving you time and effort.

You need to focus on people who are interested in what you have to say, engage them, get them thinking and asking questions. People will stay around more if your not afraid to express your opinion and it will add more money in your pocket.

5. Connect emotionally with your Audience.

People connect to each other through stories. Tell your audience your story, how you started, your struggles, and how you got where you are. What’s the story behind your product. They need to understand that you know where they are and you can identify with them. A good marketer has to understand the dynamics of tapping into someone’s’ emotions. Because the majority of people are governed by their emotions.

6. Give a clear call to action.

You need to tell people what to do next after reading your information. People are looking for direction. Don’t be afraid to tell them to click the button and get started. Don’t be afraid to tell them to get their credit cards and sign up. That’s the whole reason your sending them your copy, so be clear on what you want them to do next.

In order to get results you have to write great copy, you don’t have to be a grammar 
specialist, just master the dynamics  and apply them to your writing. Most marketers sometimes get caught in the learning and waiting for things to be perfect. The only way your going to get to the next level is good training, implementation and follow through.

PS: Now that you here how would like to learn on how to recruit more people, make more sales and grow your online business to the next level? Create change in your life and sky rocket your sales.

Credit: Eve Namuju

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