Attraction Marketing System, Is It The Way Forward?

Attraction Marketing System what’s that? If like me you have been in Network Marketing for years or  just joined you probably may not have heard of it. 

When I discovered the attraction marketing system it completely revolutionised the way I looked at business Why was this?

As previously mentioned, I have been in Network Marketing for years and have been reasonably successful.  The industry has allowed me to achieve most of my life goals. However I was noticing a massive shift towards the internet in nearly all aspects of business. The old ways of marketing were becoming less and less effective.

Warm market will always be recommended. Talking to friends and family is the first thing that a new distributor is advised to do by their upline. Why?  Because their friends and family know and trust them (normally) . That is what I did and probably you did the same with varying success.

After approaching friends and family (warm market) we then had to advertise (cold market). Did you find this frustrating and expensive? I did, but I persevered for years with advertising (newspapers and online), leaflets, drop cards, 3 foot rule etc etc.

At times it felt like I was working in a call centre and not on my own business because I was making so many phone calls to prospects every day and accepting the huge amount of rejection that goes with the system of massive action in the cold market. Is this the way you feel as well?

In Network Marketing, the duplication of a system is imperative for success. The system that I had been taught and utilised was very time consuming and buying leads from lead brokers was expensive and to be honest, very ineffective. I was not happy with the system that I was using and teaching. Do you feel the same?  And like me are looking for another way, something different than plastering adverts for our opportunities everywhere and anywhere!

 Attraction Marketing – The Huge Difference

Traditional marketing and promotional methods lead with the product, service or business opportunity, in the hope that someone might buy.  An attraction marketing system leads with value-based material. Actual information that people are searching for and then guiding them to the place where they can learn more.

This is such a different approach to the traditional method. Instead of teaching the system of approaching anyone who can ‘mist up a mirror’ as a prospect for your business. In attraction marketing you position yourself as a leader. Someone who can provide value and have an answer to someone’s problems or questions. Basically, they are using your experience as a non paid consultant.

This is such a great way of positioning yourself because YOU         are selling YOURSELF and the benefits of working with YOU! 

You are attracting people to you!

How To Put An Attraction Marketing System in Place

Start leading with value, develop a position of wanting to help people to get what they want. This is done by providing helpful material, answering their questions and providing support and importantly STOPPING selling.  

If you make it evident that you care about solving their problems. Even if you do not do any business together, you establish a relationship of trust. 

By developing ‘trust’ this is done by not leading with your product or opportunity. By asking the question ‘What can you do for them?’ Without expecting anything in return.  You have positioned yourself  a long way from being a ‘salesperson’.  Then continue to provide value to your new contacts, who may over a period of time join your business. As it may be the answer to some of their problems. Why? Because they trust, understand and value you as the leader they are possibly looking for in business.

The attraction marketing system can be used for either an online or offline business. The principles of gaining trust are the same for both methods. However, the power of the internet really enhances the process.  The attraction marketing system can be automated on the internet by the use of autoresponders, websites, capture pages and downloads etc. These provide real advantages over an offline business. An online business can communicate to anywhere in the world, the market place is huge!       

Putting The Tools Together

All systems need tools for them to work. If you are like me, you will be thinking ‘this sounds good’ but-;

• ‘How do I position myself as a leader?
• ‘Where do I get all the information that will provide value?’
• ‘How will I produce this information and in what genre?’
• ‘How can I compete in the massive world of Internet marketing?’
• ‘How much will it cost?’
• ‘Help!’

I carried out due diligence in my search and I believe I found the system that answered all my question plus many, many more.

You may, unlike me, have a huge knowledge of the internet and be able to provide your own valuable content such as webinars and trainings. You may also be excellent at online marketing, where you do not require to invest in training for an attraction marketing system.

However if you are like me, you need to invest in your training with an attraction marketing system. There are a few around, I chose the one that suited me and have taken tremendous value from them. You must choose the one you prefer and then use the content they provide. 

Being part of a paid attraction marketing system can have huge benefits particularly at the outset. This is because you can gain immediate access to complete training webinars and coaching courses produced by top earners. You can sometimes offer this quality content free or heavily discounted to prospects and this can help position yourself as someone of value.

The Benefits of  Attraction Marketing

Once you have your attraction marketing system in place. You have positioned yourself as a leader in your niche and branded yourself as unique.

If you choose this method of marketing, your business can benefit by having-:

• No more ‘cold calling’.

How to Succeed in Network Marketing.

How to succeed in Network Marketing can be a complex training. Fundamentally there are ONLY three basic things that have to be mastered to have success. It is really important to carry out due diligence when choosing which Network marketing company to join . Once this has been done then concentrate on the three essentials for success.

I must emphasise that this article quickly covers the three basics.  Each topic that I am going to mention can be broken into many sub-topics. This article covers each one only briefly.

• Retail the product

Consistently retailing is productive in many ways. It shows that you have belief in the product/company. It is profitable for your business and retailing will help fund the cost of running your network marketing business.  Every company’s product is different and how that product is actually retailed varies considerably. I would suggest that you find a successful retailer in your particular company and duplicate whatever they do. (This could be your mentor)

By retailing your chosen company’s product you gain product knowledge, increase your business turnover and importantly learn all the ‘pros and cons’ of retailing. The experience that you gain by moving product can be passed onto future team members. The fact that you retail should encourage ‘team members’ to retail (move product) which enhances duplication and profitability. How to succeed in network marketing is dependent on customer sales, the more there are the more money is made. Retail sales are the lifeblood of any company and this should be no different for a network marketing business.

• Sponsor

Consistently carrying out the required activity to create leads, which are then converted to new team members is essential if you want to build a profitable Network Marketing (MLM) business. Again, every company is different in the way that they recruit. My suggestion is find a ‘mentor’ and duplicate whatever they do to create their leads. And follow their system of converting leads to ‘sign ups’.  The key to how to succeed in network marketing is never ever stop personally sponsoring.  Many people make the mistake of sponsoring a few people into their business and then go into ‘management mode’. 

What does ‘management mode’ mean?  It means that the distributor stops personally recruiting themselves and begins to manage the people that they have already sponsored.  Then they wonder why their team is not growing as fast as they would wish. This is mainly due to the fact that their team duplicates them.  They sponsor a few and then also go into ‘management role’! This means that personal recruitment in the ‘team’ basically comes to a stand still.

‘The Speed of the Leader Dictates the Speed of the Pack’

Always keep on recruiting personally. Your team members are watching you, if they see you consistently retailing the product and sponsoring. They will see you as a person worth following ‘a leader’. Leading by example!

• Teach

One of the most important aspects on how to succeed in network marketing is the ability to create duplication in your team. Again it is important to find a mentor (see article) as every network marketing company has a different training regime.

It is worth remembering that every time you speak you are training. This is really relevant when talking to team members. As soon as you sponsor your first person you are a teacher. The experience of their ‘signing’ into the company is important. This is because if it was a pleasurable experience they will hopefully duplicate this when they sign their people in.

Your attendance of meetings/events is essential if you want your team to duplicate and learn. If you are not there, then how can you expect your team to attend?

Try to be always learning new skills, knowledge and techniques and always remain positive, there is a wealth of information available online and within your company .

How to be successful in network marketing is often just down to being consistent at.

• Retailing
• Sponsoring
• Teaching

However a significant ingredient to success is having the right attitude,